I've noticed this in European magazines like CAR. Everything is "bespoke" this, "bespoke" that. "Bespoke navigation", "bespoke 17" wheels", "bespoke power seats". WHY? What the hell do they mean?
Main Entry: beˇspoke Pronunciation: bi-'spOk Variant(s): or beˇspoˇken /-'spO-k&n/ Function: adjective Etymology: past participle of bespeak 1 a : CUSTOM-MADE b : dealing in or producing custom-made articles 2 dialect : ENGAGED
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"bespoke" in this context refers to something that is unique to that particular model.
It's somewhat more common in British English, which is why you see it in British publications. American automotive journalists have picked it up from their British counterparts.
Splinter - Team Post-Killing Ninja My decantering is delicate and courageous.
I'll give you an example. TVR uses bespoke switchgear in their cars whereas Ford uses parts bin switchgear for many of their cars including their PAG brands.
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